Groundwater is the largest source of fresh water for humanity. It makes up 30 percent of the world's fresh water reserves. The growth of the world's population, along with the intensification of agriculture and industrial consumption increase, leads to a constant increase in demand for groundwater. In many regions, water management authorities have to deal with overexploitation of accessible aquifers, which often leads to the need to use water from deep ancient strata to ensure reliable supplies of fresh water.
As a sustainable brand, Braé doesn’t support the excessive use of groundwater. We try to use as less natural resources in the production process as possible. That’s how we believe we can save many ecosystems. The creation of large reservoirs leads to the rise of groundwater, the strengthening of soil hydromorphism and to the deterioration of environmental conditions in reservoirs and in adjacent territories in general. That’s why we want to raise the awareness about this acute issue!
All of our products were created with special care for our planet. Among them, there is a Bond Angel Plex Kit that will help you to create perfect platinum blonde hair with a flawless straight finish. It prevents your natural hair bonds from breaking while helping you to achieve the desired platinum blonde. Besides, you can use this kit during any chemical procedure to protect your hair.
