Have you ever wondered when was blonde hair dye invented and who were the first people that came up with such an idea? Check out our article and delve into a blonde history! We promise: it will be super interesting!
In 1907, Frenchman Eugene Schuller invented the first chemical hair dye called Aureole. Later it will be renamed L'Oréal, and yes, Schuller founded this company as well! In 1931, the "platinum blonde" term appeared. You can thank the director and entrepreneur Howard Hughes, who directed the Platinum Blonde movie starring Jean Harlow. He wanted to make money on hair dye — and it worked perfectly: everyone rushed to beauty salons and asked to have their hair done like Jean's.
A year later, Lawrence Gelb created a dye that penetrates the structure of the hair (this gives brightness and durability to the hair color). In 1950, a Clairol company managed by Gelb and his wife Jane Claire, presented a single-stage dyeing system that lightened hair, but didn’t discolor it. Most importantly — such hair dye could be used at home!
Nowadays blonde hair dyeing has become safer than ever! Braé is constantly working on how to make hair dyeing less damaging. For example, Wanna Be Blonde is a product line for innovative hair bleaching. It contains active collagen and is saturated with nutritious oils. You get a perfect shiny blond shade without any hair damage! For the best result, we recommend using Bond Angel and Wanna Be Blonde haircare lines together!
