Blonde is a trend, and we can’t deny this fact. However, not all salon owners can say that blonde haircare products are sold successfully in their salons. How can you boost sales of products for blondes in your salon? Check out this article and find it out!
1. Teach your staff to sell blonde products. Makes sense, doesn't it? However, many employees of beauty salons still use aggressive methods of selling goods. It won't work beneficially that way as clients get annoyed. The psychology of the modern client must be put in the first place.
2. On your social media, pay attention to problems that blondes face in cold time of the year. Offer individual solutions to each problem with the help of your retail products for blondes. Accentuate the most powerful benefits.
3. Refresh your retail area which could usually be ignored by the clients. Display the products for blondes that you want to sell the most, create gift sets, check if they are packed attractively. Put some inexpensive items by your windowsill. It can boost impulse buys, especially if some of your clients sit next to the window.
