Of course, not every beauty or hair salon is located in the large megapolis with a population of millions of people. Small towns also have their local beauty salons, the difference is that they have fewer clients, however, the competition is still pretty tough. How can you successfully open a beauty salon in a small town? Check it out in this article!
First of all, find out who will be your perfect clients. Check out the demographics and age of your potential clients. Also, find out what your competitors offer. Marketing research is always a great idea but in this case, it can be called even brilliant!
Decide how you will attract your clients. Will it be lower prices, new services, or something else? Remember that you have to give your potential clients as many reasons to visit your salon as possible.
By the way, small cities have their local promotional means, the most popular of which is a word of mouth! Take it into account. Nevertheless, social media and classic advertising are still relevant! Advertise your services in local newspapers and magazines. You can also offer your clients a nice discount on their first visit to your salon. If they like your services, you can surely wait for new clients who will be the friends and relatives of your previous ones!