We are sure that you remember a nice feeling when a professional hairstylist makes your hair perfectly platinum. At the same time, there is nothing sadder than watching how this gorgeous hair color turns yellow or brassy. How can you prevent it and maintain gorgeous platinum hair color?
Many hairstylists recommend using purple or violet shampoo and that’s definitely for a reason! Bleached hair color always has particular undertones. If you lightened your hair up to levels 8, 9, and 10+, you probably noticed the underlying yellow tones in those hair colors, and if you lightened your hair up to levels 5, 6, and 7, you saw underlying orange tones. To neutralize those unwanted undertones, hairstylists use basic color theory where the purple color is located opposite yellow.
However, remember that purple shampoos tend to make your hairdryer. Instead of waiting for dead-hair ends to appear, we recommend using Braé Divine conditioner. It leaves hair intensely silky, nourished, and totally frizz-free, allowing you to achieve an absolute smooth effect for much longer.
Divine shampoo and conditioner home-care was created from a blend of plant extracts, coconut water, and coconut oil, specially selected to shield threads against moisture, leaving hair intensely silky, more nourished, and frizz-free.
