As a salon owner, did you think about the target demographic of your salon before its opening? Is it for teenagers, working women, or senior people? Perhaps the demographic of your salon is not that accurate and you find yourself somewhere in the middle? If all these questions left you puzzled, we hope that this article will help you to figure everything out. Keep on reading!
Having a particular business direction is very important. You have to devote your effort to people of a particular age instead of trying to attract everyone from teenagers to retired people. This is not going to work well. A mixed client demographic isn’t good because clients often get confused and that’s pretty reasonable: people of different ages need different procedures and different approaches.
How to determine the correct demographic for your salon? First of all, examine your salon. What are the interior peculiarities? What marketing tricks do you use? Who are you selling your services to? You may be mixed up, thus, asking your friend or relative to help you is quite a good idea. What’s more, pay attention to your customer base. Who are your regular customers? Analyze them and their age, preferable procedures, frequency of visits, etc. Once you find out your demographic, you can examine their needs and preferences.