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How to increase sales in a beauty salon by correctly organizing a showcase

Many beauty salons have arranged showcases where there are all products sold in the salon, like blond shampoo and conditioner. In some salons, showcases stand in the right places, and in some, they are hidden behind, a sink or behind the receptionist desk. How can you properly arrange a show desk so that your sales increase? Keep on reading and find it out!A showcase in a beauty salon performs several tasks:- retail sales- building the reputation of the products and salon;- placement of stock warehouseWe have noticed that many salon owners pay little attention to the showcases. They just place them at random spots without caring about customers to see them. This is the main mistake! For products to be...

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How to increase sales in a beauty salon by correctly organizing a showcase

Many beauty salons have arranged showcases where there are all products sold in the salon, like blond shampoo and conditioner. In some salons, showcases stand in the right places, and in some, they are hidden behind, a sink or behind the receptionist desk. How can you properly arrange a show desk so that your sales increase? Keep on reading and find it out!A showcase in a beauty salon performs several tasks:- retail sales- building the reputation of the products and salon;- placement of stock warehouseWe have noticed that many salon owners pay little attention to the showcases. They just place them at random spots without caring about customers to see them. This is the main mistake! For products to be...

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5 tips on how to improve customer satisfaction

In this article, you will find out 5 tips on how to surprise your customers and provide them with an impeccable level of service. Advantages of high-quality salon service are pretty obvious: growth in the profit of a beauty salon; customer retention and return; reduction in advertising budgets (due to word of mouth); increasing the efficiency of personnel. Besides, high-quality service affects staff turnover, minimizing it. 1. Service should always be accompanied by a smile Scientists have calculated that 80% of a person's success depends on the ability to communicate with a smile. It’s the smile that will play the main role from the first impression of your beauty salon. Be sure to smile when you meet and see off...

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Tips for Making New Clients Repeat Customers!

Are you excited about the new clients? We’re sure you are! A salon owner can’t be happier when he sees a new client that can potentially become a loyal repeat salon customer! How can you turn a newcomer into your clientele? Check out this article! 1. Be welcoming. Provide your clients with some tasty tea or coffee (champagne is a good idea too!), fresh magazines and TV. Arrange a comfortable lounge zone. 2. Pay attention to your stylists. They should be very helpful. Make sure that they can give the right recommendations. 3. Liquid keratin hair mask, anti-frizz shampoo, shine oil spray... Rearrange your retail area! Zone it out and place products according to the problems that they solve. 4....

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How Salon Music Can Create a Welcoming Atmosphere

We don’t think that you can imagine a beauty salon without soft lounge music. Do you personally pay attention to the music in your beauty salon? Super popular hits that we hear on the radio each day may be a little bit annoying, so we suggest you switch to some nice lounge music that will help your clients to fully relax and delve into the perfect atmosphere of your salon! According to the SalonsDirect research, 72% of salon clients think that no music would make the atmosphere less welcoming while 61% say that salon staff is much more productive when the music is playing. Just imagine how relaxed and refreshed your clients will be when they will get the anti-frizz...

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