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The importance of holding client events in your salon


Perhaps you’ve never heard of client events before but in fact, it’s one of the best marketing practices ever that will help you to increase your clients’ loyalty and boost your profit. Keep on reading this article in order to find out what the client event is and why you should arrange it NOW!
What is a client event in general? It’s a special event when you invite some of your clients to come into your salon to enjoy some complementary treatments. On this day everything will be arranged exclusively for them, making them feel like a valued part of the salon!
You can arrange a client event of any shape or size according to your budget and preferences. The best opportunity is to time your event to the right occasion, for example right now it’s Christmas, so why not give your loyal clients a Christmas fairytale? Besides, a client day is also an amazing marketing opportunity.
Hosting a client event can be really rewarding even though it may seem that it’s not a profitable idea at all! Your primary goal is to thank your clients for their loyalty and make sure they really like your salon services in order for them to keep coming back. Besides, a client day will help you to get new media coverage because happy clients will be tagging your salon in their Instagram stories and posts!