Permanent hair straightening: is it true salvation or a true disaster? – The official site of BRAÉ Brand

Permanent hair straightening: is it true salvation or a true disaster?

The summer is right around the corner and guess what: the humidity will be right there as well! Summer unleashes the frizz, our flyaways become messy and unruly... It’s just the moment when we visit our hairstylist and ask him to perform a permanent hair straightening. However, is this a good idea? Keep on reading and find it out!

How does permanent hair straightening work? Firstly, the chemicals change the structure of your hair and then they literally fix the new structure. As a result, you get perfectly straight hair! The effect will last for several months or until new hair grows. This procedure also helps to cope with split hair ends and repair thin and weakened hair.

There are different types of permanent hair straightening, each of them has its pros and cons. However, the safest and most effective one is considered to be keratin hair straightening. What is keratin in general? It is a protein that is an important part of our teeth, skin, and hair. Keratin is used to provide restoration of damaged or broken hair. Besides, it makes hair smooth and straight for a long. In order to maintain the beauty of your hair after the procedure, use a liquid keratin hair mask and anti-frizz shampoo!

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